I am Andy Fenstermaker, MBA.
Nickname 1: Fense
Nickname 2: Fireball
Most people just call me Andy, though.
Myers-Briggs Personality Type: INFJ.
I have one of those passionate, obsessive personalities. I’m sure you know what I’m talking about.
I get over-excited about things — music especially, but also cycling, collecting vinyl records, e-commerce, email marketing, data analysis and visualization, social media, graphic design, entrepreneurship, personal finance, and…you called it self work.
Thus, I can be a bit intense at times.
There is always an immense passion bustling to get out. But my personality is a friendly one filled with warmth and empathy.
My professional life originally found me at public relations, lifestyle marketing, and brand enhancement agencies – a sum of which nears eight years. In 2013, I transitioned to the client side, leading all marketing efforts at an e-commerce company and growing my department from a headcount of two to half-a-dozen.
I have worked with small-town local clients, national ones, and even those with a world-wide presence. I am an experienced project and account manager; a copywriter for advertising and press releases, and content creator for blogs and social media; and a brand, campaign, and digital strategist. While Marketing Manager has more often than not been my title, my role in management teams at companies has given me experience leaning more in line with Marketing Directors.
Leading the marketing department at e-commerce company Vaughan Premier, I drove strategy and was responsible for efforts in SEM/CPC (with an annual budget in excess of $1 million), SEO, email marketing, social media, and more. I held the role for nearly 4 years, where I excelled at developing, tracking, analyzing, and reporting on a variety of KPIs.
I sat on the management team at a Harley-Davidson dealership where I oversaw all marketing efforts, managed small and large-scale events, headed up the rentals department, and was the point person for the sales team’s CRM. I even took on oversight of the dealership’s Eagle Rider Rentals program to great success.
These days, I am a Digital Marketing Director for a Keller Williams ROP and Real Estate Investing influencer, managing their digital footprint and launching online Masterclass courses on Real Estate, Entrepreneurship, Wealth Building, and more.
Learn more about my passion projects by visiting my personal site via the button below.
Visit My Personal Site